About Woolly Hookers Page

At Woolly Hookers Fly Co., we live for the kind of days when the water’s clear, the jokes are dirty, and the laughter carries farther than the cast. We’re not just another fly-fishing brand—we’re a reminder that the best part of any trip usually isn’t the fish. It’s the stories, the screw-ups, and the buddies who witnessed both.

Our mascot Woolbert isn’t a trout—he’s a full-blooded Woolly Hooker. Part legend, part mischief, and 100% the spirit of every angler who’s ever snapped a line, missed a hook-set, and laughed about it anyway. Woolbert’s here to remind you: if you’re not having fun, you’re doing it wrong.

We believe fishing’s not a competition—it’s a release. A reset. A reason to get lost in the moment and find yourself right back where you belong: knee-deep in the current, laughing like you haven’t in years.

So grab some gear, get out there, and remember our only rule—
fish hard. laugh harder.

Welcome to Woolly Hookers Fly Co.
Where every cast tells a story, and every story deserves a drink, a laugh, and a damn good hat.